Rogers to offer voluntary buyouts to 10,000 employees: Report

The Canadian telecom giant is looking to cut costs as competitors offer aggressive discounts.

Published Apr 27, 2026  •  Last updated 7 hours ago  •  2 minute read

Rogers will soon offer buyout packages to half its workforce, a report said. Photo by Peter J. Thompson /Postmedia Network

Canadian telecom giant Rogers is offering voluntary buyouts to approximately 10,000 employees, the Globe and Mail said on Monday.

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“We are taking ⁠steps to adjust our cost structure to reflect ​the business realities of the current environment. As part ​of this, some teams have chosen to offer voluntary departure and retirement programs to give some employees the choice to ​decide whether they’d like to stay with the ​company or begin a new chapter,” Rogers spokesperson Zac Carreiro told ‌the ⁠outlet.

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Employees across a number of business divisions will be offered buyout packages, but the company didn’t say whether it had a reduction target. Usually, only a minority of employees will accept a buyout. On-air talent, Sportsnet employees, unionized employees and employees at MLSE and the Toronto Blue Jays are not eligible, the report stated.

Rogers cutting costs

The move comes as Rogers attempts to rein in spending in a tough pricing environment, saying last Wednesday that capital expenditure is around 30% its levels from 2025 as the company forecasts slow growth. The company is trying to compete with BCE and Telus as they roll out discount pricing to protect their respective market shares.

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Analysts say the move is a good one, given difficult growth across the Canadian telecom industry. The telco giants are having a hard time finding new long-term investments, given that government-mandated rules over network access are set to expire in 2030.

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Rogers a sports giant

To offset the tough market, Rogers has invested money into premium sports content, which draws massive audiences and advertising demand. Rogers owns the Toronto Blue Jays franchise outright and holds a majority stake (75%) in Maple Leaf Sports and Entertainment (MLSE), which controls and operates the Toronto Maple Leafs, Toronto Raptors, and Toronto FC.  Rogers plans to buy out the remaining 25% of MLSE from Larry Tanenbaum’s Kilmer Sports by the end of the year. After that sale, the company aims to combine its sports assets into a single entity worth more than $25B and offer a minority stake to new investment.

Not all bad news

The company added 28,000 monthly wireless phone subscribers in the first quarter of the fiscal year, and slightly beat analyst estimates, reporting $5.48 billion over the average estimate of $5.45 billion.

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