With 3.2 Million Views in 7 Days, Netflix’s 98-Minute ‘Schitt’s Creek’ Replacement Nails Broke Comedy

Netflix has a new comedy hit on its hands, and it comes all the way from Riyadh. Crazy Rich, Incredibly Broke, a 98-minute Saudi film, pulled in 3.2 million views in just seven days, proving that audiences around the world love watching a rich family fall flat on its face.

The Arabic-language comedy follows the AlThahabi family, a snobbish Riyadh household that has spent years living on its famous surname and flashy lifestyle. Their world comes crashing down when they learn they are nowhere near as wealthy as they believed.

But instead of owning up to it, the family decides to fake their fortune and keep up appearances in front of everyone who matters to them. What follows is a string of lies that only gets messier, with each cover story costing more than the last.

That setup is exactly why fans of Schitt’s Creek might feel right at home. Both stories are built around a pampered family suddenly left with nothing, and both find their humor in watching spoiled people deal with a reality they never prepared for. The AlThahabis may never move to a tiny town, but the core idea of rich people learning what life looks like without money is the same.

Beneath the laughs, the film also pokes fun at status, pride, and the pressure to look successful. Directed by Ahmed El Gendy and written by Ayman Wattar, the film was released on Netflix on October 1, 2026. It is currently the No. 2 non-English film on Netflix’s global Top 10 chart.

Crazy Rich, Incredibly Broke Scores 5 Million Views and 8.3 Million Hours

Crazy Rich, Incredibly Broke has been on a strong run since its release. According to Netflix‘s official Top 10 data, the film earned 1.8 million views and 3 million viewing hours in its opening week, which ended on October 4. That was enough to place it at No. 3 among non-English films.

What makes that start even more impressive is that the film only had four days to collect those numbers. It arrived on October 1, so its first tracking period covered just October 1 to October 4.

Instead of slowing down in its second week, the comedy actually picked up speed. Between October 5 and October 11, it drew 3.2 million views and 5.3 million viewing hours, a jump of roughly 77% in hours watched. That growth helped it climb one spot to No. 2 on the non-English films chart.

Put together, the Saudi comedy has now racked up 5 million views and 8.3 million viewing hours across its first two weeks on the streamer. For a small-scale, Arabic-language family comedy without any big global stars, those are healthy numbers.

A still from Crazy Rich, Incredibly Broke | Credits: Netflix

The film has also traveled well beyond Saudi Arabia. It made its way into the Top 10 in 27 countries, and it claimed the No. 1 spot in Saudi Arabia, where audiences clearly connected with its local humor and familiar social pressures. Unsurprisingly, it found a strong following across the Middle East, landing in the Top 10 in the UAE, Qatar, Kuwait, and Egypt.

Its reach did not stop there. The film also charted in other regions, including Indonesia, Malaysia, Spain, Portugal, the Dominican Republic, and Venezuela, showing that its story about a family desperate to keep up appearances speaks to viewers far beyond the Gulf.

The film’s cast includes Rashed Al Shamrani as the family patriarch, Sultan, Ghada AlMulla as his socialite wife, Alanoud, and Ida AlKusay, Ziyad Alamri, and Adwa Bader as their children.

Did you catch this Arabic comedy on Netflix? Let us know in the comments below!