Nicole Kidman’s 104-Minute Sequel Officially Heads to Digital After 32 Days in Theaters

The Nicole Kidman and Sandra Bullock starrer Practical Magic 2 is heading towards its digital release after only spending 32 days in theatres. Although the film wasn’t a complete box office disaster, fans were expecting more out of the sequel that played on the nostalgia of adults.

Starring Kidman and Bullock as two witches, the film’s plot follows them as they confront the dark curse that threatens to unravel their family once and for all. According to Flix Patrol, Practical Magic 2 currently holds the #2 position on the Apple TV Store top 10 list as of October 14, 2026.

The film was released for Video-on-Demand (VOD) on October 13, 2026. Naturally, it can be assumed that the movie didn’t have a perfect theatrical run, and that’s okay.

Practical Magic 2 Theatrical Run Explained

Nicole Kidman and Sandra Bullock in Practical Magic 2 | Credits: Warner Bros. Pictures

The film was released on September 10 in theaters, and during its opening weekend, Practical Magic 2 earned a total of $30 million from 4,146 theaters (via Box Office Mojo). The film even managed to dethrone Spider-Man: Brand New Day from the #1 spot upon its release.

As the run continued, the film earned a total of $67 million from its domestic market while earning $36 million from the international box office. At the end of its theatrical run, the film stood at a meagre worldwide box office collection of $103 million.

Audiences and critics were split on this one, as Practical Magic 2 had received a critics’ score of 36% on Rotten Tomatoes while securing a rating of 6.2/10 on IMDb. We would also like to point out that audiences on Rotten Tomatoes gave the film a whopping score of 91%!

Naturally, the film wasn’t a major box office dud, but neither was the film an overwhelming success that brought in the newer generation to watch the classic movie. However, that might just be the reason why Practical Magic 2 could become a successful movie, by following in the footsteps of the original.

Practical Magic 2 Could Suffer The Same Fate As The Original

Nicole Kidman and Sandra Bullock in a still from Practical Magic | Credits: Alcon Entertainment

The sequel has, in some ways, already repeated the original movie’s theatrical fate since both films suffered weak reviews and soft theatrical returns (Practical Magic scored 31% on Rotten Tomatoes and $94 million worldwide collection via Box Office Mojo).

Following the release of the original, Practical Magic became a cult classic but found worldwide fame and success due to streaming services and the sale of DVDs, CDs, and physical releases.

Similarly, the people who did not like the original will not be interested in Practical Magic 2. Both films feature the Owens sisters (Nicole Kidman and Sandra Bullock), Stevie Nicks on the soundtrack, and a nostalgic fall vibe. The original movie grew slowly over decades with no competition for attention. The sequel arrives in a crowded streaming market, but it seems that it will eventually find its way through to the right audience.

What are your thoughts on the theatrical run of Practical Magic 2? Let us know your thoughts in the comments below.

Practical Magic 2 is available to rent on the Apple TV Store.