GTA 6 has already made gaming history several times, and its November 19, 2026, release date is still weeks away. Rockstar Games has spent over a decade keeping fans waiting for its next open-world crime saga, but the numbers surrounding its trailers and commercial prospects have given that wait a story of their own.
Of course, views, likes, and purchase plans don’t all tell the same story. Some records show how quickly people reacted to a trailer, while others give us an idea of the money involved. Here are six of the biggest milestones the game has achieved so far, ranked by their overall impact.
6 Most-Liked Video Game Trailer on YouTube
Credit: Rockstar GamesAs of writing, the first GTA 6 trailer has reached around 12 million likes on YouTube. Released in December 2023, it introduced Jason Duval and Lucia Caminos, along with the sun-soaked streets of Vice City. Fans had waited years for a proper look at the sequel, and Rockstar gave them plenty to pick apart, from the characters to the Florida-inspired setting filled to the brim with satire.
5 Most-Viewed Video Game Reveal Trailer on YouTube
Credits: Rockstar Games/YouTubeThe same trailer has now reached around 300 million views (and counting) on YouTube. That’s an enormous audience for a reveal video, especially one released years before the game itself. Fans have revisited it while waiting for new footage, and newcomers can still catch up on the first look at Jason, Lucia, and the trouble waiting for them in Leonida.
4 Biggest 24-Hour Debut for a Non-Music YouTube Video
Credit: YouTube BlogYouTube reported via its official blog more than 93 million views for the first trailer in its opening 24 hours, setting a record for a non-music video debut on the platform. That is a separate achievement from its total view count. The trailer pulled in an extraordinary audience almost immediately, proving that Rockstar didn’t need a playable demo or a release date to get people watching and talking.
3 Biggest Trailer Launch Across All Platforms
Credit: Take-Two Interactive/Rockstar GamesTake-Two Interactive reported in its August 2026 investor presentation that the second trailer drew more than 475 million views across platforms in 24 hours. It was the biggest video launch of its kind at the time. The figure includes platforms beyond YouTube, so it shouldn’t be confused with the first trailer’s YouTube records. Rockstar’s second major look at the game reached an even wider audience.
2 Highest Video Game Purchase Intent Ever Recorded
Credit: CircanaCircana‘s October 28 report found that 29% of U.S. console and PC gamers intend to buy GTA 6. That’s the highest purchase intent the research firm has recorded for a video game. Analyst Mat Piscatella expects the demand to extend to consoles, accessories, and subscriptions, too. The figure doesn’t guarantee those purchases, but it gives retailers a good reason to carefully plan out their stocks ahead of Rockstar’s upcoming blockbuster launch day.
1 Strongest Opening Week for a Digital Pre-Order Campaign
Credit: Rockstar GamesNewzoo‘s July 16, 2026, report estimates that GTA 6 generated roughly $180 million in digital preorder sales during its first week across just the U.S. and five major European markets (United Kingdom, France, Italy, Germany, and Spain). The research firm calls this the strongest opening week for a preorder campaign ever recorded in its dataset. Newzoo also projects $3.3 billion to $5.2 billion in cumulative global sales by the end of launch week, two numbers that are also mind-boggling on their own.
Which of these records have surprised you most, and how well do you think GTA 6 will sell after launch? Is there any chance it doesn’t manage to meet fans’ expectations at this point? Let us know in the comments below!
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