Diablo Series Head Asks Xbox Boss about Blizzard’s Strategy for Becoming a Game Pass Hit, Gets 4-Word Response

Blizzard’s Diablo 4 debuted back in 2023 and became the fourth entry in Blizzard’s legendary action RPG franchise. What made this entry special was the fact that the developers were able to further evolve the classic formula gamers absolutely love and ushered in several new tweaks, features, and graphical improvements to modernize the franchise.

The developers behind the iconic ARPG followed Matt Booty’s advice. (Image via Xbox)

So far, the developers have done an incredible job keeping the game fresh and new with seasonal content updates that absolutely delivered on their promises. The studio further expanded the title’s player base by bringing it to Xbox’s Game Pass service, where it became an instant hit. The title’s success on the Microsoft platform can be solely attributed to Xbox Boss’s one strategy that changed the future of the iconic franchise.

Xbox Boss’s Strategy for Diablo 4 on Xbox Game Pass

The game wouldn’t have success if developers didn’t continue doing what they do best. (Image via Xbox)

Xbox Game Pass subscribers finally got to see the fruits of Microsoft’s acquisition of Activision Blizzard in March this year when Diablo 4 finally hit the service. Even though the game was already a fantastic success for the studio, the addition to Game Pass certainly breathed new life into the title.

In a recent interview, the franchise’s series’ head, Rod Fergusson, and the game’s executive producer opened up about the development processes behind the scenes and where its future is headed.

When asked that if the development team had switched its strategy for the game’s debut on Game Pass, Fergusson revealed that they simply followed with suggestions given by Matt Booty, head of Xbox Game Studios.

When you talk to Matt Booty about that and you go “okay, what can we do? What’s the number one thing? How do we lean in on Game Pass?”, he goes “make a great game”.

Under Microsoft’s umbrella, Blizzard was the same autonomy and encouragement to continue doing what it does best and bring an ultimate edition to its Game Pass service. The studio is still trying to shape the game’s future in a way that brings the best from the franchise while still bringing new things to the table.

The studio has clearly learned from its past mistakes and wants to continue bringing additional updates to the game to keep players hooked and the community running for years and years to come. Diablo 4 recently gave us the Vessel of Hatred, which has proven to be a major success, proving the developers’ commitment to the franchise.

Diablo 4 Gamers Spent Over $150 Million on Microtransactions

Diablo 4’s players continue to pour millions into the game. (Image via Xbox)

Well, it’s quite clear that Booty’s advice for Blizzard and its development team has worked out, as players can’t get enough of Diablo 4 and continue to spend all their hard-earned money on the game. According to one of the game’s Senior Product Managers, gamers have spent over $150 million on multiple microtransactions in the game.

On his LinkedIn profile, Harrison Froeschke dives deeper into his work, monetizing the franchise’s fourth entry, including custom bundles, discounts, and pricing, which leads to a sum of over $150 million. From the pre-order to date, the ARPG has managed to collect over $1 billion in revenue.

This is an impressive sum from the title’s monetization, but it hasn’t escaped controversy. Shortly after Diablo 4 debuted, players couldn’t comprehend why the developers would push simple equipment costing $28 USD. Another well-known case was that of the horse armor bundles, whose costs forced players to spend more than required to get enough in-game currency.

Even though the ride hasn’t been the smoothest for Diablo 4, it’s already heading to become one of the studio’s biggest successes. Let’s hope Blizzard can learn a thing or two from its success and bring those aspects to future games.

With that said, are you enjoying Diablo 4‘s Vessel of Hatred expansion? If so, let us know in the comments below.