Blake Lively Naming ‘Gordon Reynolds’ in It Ends With Us Credits Makes Justin Baldoni’s Claims About ‘Deadpool & Wolverine’ More Worrying

SUMMARY

• Justin Baldoni and Blake Lively's public rivalry has escalated with lawsuits and accusations, now involving Ryan Reynolds’ alter ego, Gordon Reynolds.
• Ryan Reynolds’ satirical character, Nicepool, from Deadpool & Wolverine, sparked backlash for allegedly mocking Justin Baldoni.
• Lively’s addition of "Gordon Reynolds" in her film It Ends with Us fuels speculation about deeper tensions among the three.

The world of entertainment thrives on drama, and the one between Blake Lively and Justin Baldoni seems to have no end. From their behind-the-scenes issues to public feuds, neither of them is holding back, and the recent controversy involves Gordon Reynolds. 

Blake Lively in It Ends with Us | Sony Entertainment

So far, the two have filed lawsuits against each other with too many accusations to count. The layers of their rivalry have been unraveling like a movie script, and everyone is now invested in the allegations, jabs, and weird coincidences.

Blake Lively, Gordon Reynolds, and Nicepool: What’s the connection?

Ryan Reynolds as Nicepool in Deadpool & Wolverine | Marvel Studios

Blake Lively is credited as Ladypool in Deadpool & Wolverine, and she surprised fans by adding “Gordon Reynolds” in the credits of her movie, It Ends with Us. For the ones unaware, Gordon Reynolds happens to be Ryan Reynolds’ alter ego born from a comedic performance that he delivered for GQ. Later, the character made more appearances on the actor’s YouTube channel, continuing the tradition of being interviewed by his twin brother with a rude and abrasive personality.

The name resurfaced when Reynolds used it to credit himself as Nicepool, a variant of Deadpool, which was an ironic twist as Gordon is notoriously abrasive. Nicepool is a character who is written in a satirical manner and walks a fine line, which stops him from being too controversial. His introduction in Deadpool & Wolverine is, “I identify as a feminist.” 

He also makes comments about Ladypool’s post-pregnancy appearance, which was one moment that immediately caught everyone’s attention (via People). There’s also a deleted scene where Nicepool expresses his plans to start a podcast that monetizes women’s movement. 

Justin Baldoni claims that Nicepool is a mockery of him

Justin Baldoni in It Ends with Us | Sony Entertainment

Even though these moments were played for laughs, they’ve now become a subject of speculation and controversy. All of this intensified further when Justin Baldoni‘s lawyer made accusations that Nicepool’s character traits like feminist persona and man-bun hairstyle were jabs at the actor he is representing (via US Weekly). Especially when he also has a platform that aims to redefine masculinity, titled The Man Enough Podcast. 

Baldoni’s attorney believes that Reynolds intentionally created Nicepool to mock his client because Lively was already feuding with him by that time. Moreover, Lively has previously accused Baldoni of body-shaming her and has also filed a lawsuit, alleging harassment. If someone knows the whole context, then giving thanks to“Gordon Reynolds” in the film’s credits seems like a subtle nod to the ongoing tensions.

Justin Baldoni has denied all allegations against him, but the timing of Nicepool’s debut and the credit given to Gordon Reynolds, all of this paint a picture, that is, to say the very least, highly coincidental. We’ll never know if the character in Deadpool & Wolverine is a genuine jab at the It Ends with Us actor, or simply a caricaturish persona built for laughs. 

You can watch It Ends with Us on Netflix and Deadpool & Wolverine on Disney+.

Written by Sonika Kamble

Articles Published: 433

Sonika thrives on her passion for cinema, artistic expression, and philosophical exploration. Every medium of storytelling intrigues her, and she can’t help but dissect the layers to unravel the deeper meaning behind an arc or a scene. She finds contentment in playing chess, vibing to background scores, and penning the next chapter of her book. Sonika is driven by the idea of being a dutiful and responsible human who dedicates herself to a task, regardless of the outcome—a principle she’s committed to upholding at FandomWire.