Nintendo’s Rumored Reaction to All Switch 2 Leaks Is a Brutal Reminder Why It’s a $67 Billion Corporation

SUMMARY

• Nintendo’s PR team is reportedly finding the leaks humorous and is sticking to its original announcement timeline.
• Nintendo’s ability to remain calm and in control amid widespread leaks is a key part of why the company is worth over $67 billion.
• Rather than rushing to reveal details, Nintendo knows that keeping fans on edge only increases excitement for the Switch 2.

For months now, rumors and leaks about the Nintendo Switch 2 have been circulating across the internet. From its specifications to its design to even a mockup, everything has been making a buzz among fans. Yet, despite the frenzy, Nintendo has remained eerily silent and refuses to confirm anything.

A user recently shared a reaction of the company about the leaks. | Image Credit: Nintendo

However, what’s more surprising is how its PR team has reportedly responded to all of these leaks: with amusement. Fans expected them to be scrambling to put out fires. In fact, they find the leaks funny and have no intention of changing their planned announcement timeline.

Leaks about Switch 2 aren’t shaking Nintendo’s confidence

The company is not fazed by the leaks and will stay on its schedule. | Image Credit: Nintendo

From alleged footage of the new Joy-Con design to accessory manufacturers leaking supposed mockup for the device, every aspect of the successor to Switch seems to have been touched upon and showcased by these rumors and leaks.

It’s safe to say that if you’ve been following the gaming industry recently, you’ve probably come across at least one rumor about the Switch 2. However, what’s truly remarkable about the situation is the company’s reaction, which was recently revealed by a Reddit user, MurkyInitial8534.

The user shared that Imran Khan, a respected journalist, shared in a ResetEra thread that the company’s PR team found the whole thing rather amusing. He added that despite all the leaks circulating on social media, the company will be sticking with its original announcement schedule.

The journalist’s world confirmed the words by former employee Krysta Yang, who also shared that Nintendo isn’t fazed by the rumors and will reveal the Switch 2 when they feel the time is right.

In other words, while fans eagerly await news, the company is fully in control of the situation and is not about to rush things.

Nintendo has mastered brand control over the decades

The company is showing why it is leading the way for handheld. | Image Credit: Nintendo

Nintendo’s handling of the leaks about the successor to Switch isn’t just a testament to its PR team’s sense of humor, but it also presents a brutal reminder of why the company is worth over $67 billion.

For the company, this is not something new as it has been doing this for decades. That experience has allowed them to master the art of building anticipation and controlling the narrative around their products.

Whether it’s the delayed reveal of the Wii U or the way they managed the release of the Switch, the company has always understood the value of timing. It remains calm and confident until the very end, trusting its product and marketing strategy.

Having been in the game for so long, the company understands that keeping its release schedule under wraps until the right moment is a key part of its success. Just look at the current wave of leaks and rumors surrounding the device, it has generated an overwhelming amount of buzz.

In the end, while fans are impatiently waiting for more details, it knows that building suspense and keeping the public guessing only adds to the excitement.

Written by Shubham Chaurasia

Articles Published: 712

Shubham is a tryhard gamer who loves to play and write about games/news. At first, writing was just a hobby but now its his profession. If he is not online lurking in Valorant or trying his luck in gacha games, you can find him binging on some anime series.