Shannon Sharpe drops "That's My Michelle" merch after IG Live scandal!

Shannon Sharpe is turning a viral scandal into a business opportunity! Following the wild speculation surrounding his recent accidental Instagram Live incident, the NFL legend and podcast host has officially launched his new merch line, featuring a shirt inspired by the mystery woman everyone's talking about: "Michelle."

Sharpe announced the merch drop on now-deleted Instagram post with a cheeky caption, writing, "That's My Michelle shirts dropped I told y'all to leave that lady alone, but y'all kept harassing Unc-knowing that man ain't got but 1 good nerve left, thanks to Chad-so here we are. Are you happy now?"

The T-shirt is already making waves as fans rush to get their hands on the latest piece of the now-infamous saga.

It was an accident, claims Sharpe

Let's rewind to how it all started. Earlier this week, the ESPN analyst "accidentally" went live on Instagram during an intimate moment. With the camera facing the ceiling, Sharpe's heavy breathing could be heard, along with a woman's voice.

But the internet exploded when Sharpe let slip the name "Michelle" during the steamy encounter. It didn't take long before social media sleuths embarked on a quest to uncover the identity of the mystery woman, sparking a frenzy of memes, jokes, and wild theories.

The Denver Broncos great, who is known for his larger-than-life personality, addressed the situation on his Nightcap podcast, saying, "Obviously, I am embarrassed. Someone that is extremely, extremely private, and to have one of your most intimate details - the audio - heard for the entire world to hear, I'm embarrassed for a number of reasons."

The repercussions beyond the web

Sharpe detailed how the accidental livestream happened, explaining, "I threw my phone on the bed, engaged in an activity. I did not know IG Live. I've never turned IG live on so I don't know how it works and all of a sudden my other phone started going off."

The situation even caught the attention of rapper Rick Ross, who chimed in with some good-natured humor. In a video post, Ross joked, "Shannon Sharpe, now, we forgive you 'cause we know you old niggas don't know how to work that technology... You was vibin' with your little jawn last night, and when you tried to sit that motherfr down on that little dresser, that motherfr went live."