Politeness Has Changed. Our Language Shows How

The next time someone does you a favor, take a minute to note how they respond to “thank you.” You’ll likely find that the traditional “you’re welcome” is fast fading and being replaced by “no problem” or “no worries.”

We often treat politeness as a set of rules that people either follow or ignore. But the rules themselves are changing.

In the time of Old English (5^th to 11^th centuries), acting according to one’s rank and station was simply expected. Linguistic analysis shows very direct request forms, for example, “Thou shalt do X,” rather than the more modern, “Would you mind doing X?” And routine thanking, or saying “you’re welcome,” would have seemed odd in a time when people simply did what was required.

When Norman French started to enter English around 1066, the idea of courteous behavior also entered the language. An example would be the move toward switching between “you” and “thou” to appropriately show respect or intimacy, modeled on the French tu/vous distinction.

This concept of courtesy was central to how one expressed gratitude and, by the time we arrived in the early modern era (the time of Shakespeare), thanking was firmly established. However, routinely responding to those thanks was not common. If uttered at all, we’d more often hear something like a deferential, “I am but your humble servant.”

In the 18^th century, elaborate complimenting routines became popular, and by the late 19th and early 20th century, English-speaking society had a greater focus on treating all people as equals. As a result, being aware of how one’s actions might impose upon others became increasingly important.

Requests that were once directly stated as imperatives were now couched with indirectness as merely suggestions or questions: “Shut the window,” became “Could you please shut the window?” And, in addition to saying “thanks,” responding with an acknowledgment of that thanks, such as “you’re welcome,” became routine.

This brings us to modern times. Today, “you’re welcome” is becoming less common. Instead, when someone says “thank you,” we reply with “not at all,” “no problem,” or “no worries.” This assures the person who expresses gratitude that no imposition was involved. In this way, we attempt to offset any social imbalance.  

As a result, Americans who say “no problem” and those who always respond with “you’re welcome” can tend to believe the other camp sounds rude. 

Those who prefer “no problem” often feel that “you’re welcome” has a condescending tone, while “you’re welcome” traditionalists feel like “no problem” suggests the favor could have been a problem. For instance, the sense that “you’re welcome” can have a bit of a smug, haughty tone has been played up by comedians like Will Ferrell in his 2009 Broadway show, You’re Welcome America, satirizing George W. Bush’s presidency.

Research confirms this shift toward expressions like “no problem” or “no worries” over “you’re welcome” is a generational one. In the norms of how we respond to thank you across generations, linguist Aaron Dinkin found that young Americans increasingly preferred “no problem” as the go-to polite response to “thank you.” Older speakers still felt “you’re welcome” was more appropriate, particularly when a favor required more than perfunctory gratitude.