Meet Typebea, the new-to-Canada hair care brand co-founded by music superstar Rita Ora

Typebea The Hair Growth Routine Kit. Photo by Handout /Typebea

Article content

Hair-care products are increasingly targeted toward specific concerns.

Article content

Thinning? There’s a serum for that. Breakage? There’s a mask for that. Scalp itchiness? Yep, you guessed it, there’s a product for that too.

Article content

Article content

As the selection expands, so too does the uncertainty about which products will work for your specific hair concerns. The new-to-Canada brand Typebea offers systems and singular products to address various scalp and hair-health topics.

Article content

Article content

Recently launched exclusively at Sephora in Canada, the Australian hair-care line was co-founded by British musician Rita Ora, alongside industry expert Anna Lahey.

Article content

Article content

We caught up with Lahey to learn more:

Article content

Q: For those who aren’t familiar, what is Typebea? 

Article content

A: Typebea is a hair-health brand rooted in the belief that healthy hair starts at the scalp, but doesn’t stop there. We focus on both scalp care, which is the foundation for fuller, thicker, stronger hair, and the lengths, where breakage and damage can undo that progress. By treating hair from root to tip, we’re able to support long-term hair health and visible results.

Article content

Q: What makes it unique?

Article content

A: Typebea is a hair brand for all hair types. We are a performance-backed brand, which means our products are all powered by clinically backed ingredients and formulations that deliver real hair results. At the same time, we’ve created a sensorial, elevated experience, everything from the textures and rich lathers to the fragrance and packaging has been thoughtfully considered.

Article content

Australian hair-care company Typebea has launched in Canada. Photo by Handout /Typebea

Article content

Q: Who is the target customer?

Article content

A: Typebea is designed for all hair types, with targeted solutions depending on individual concerns. Our core growth range is ideal for those experiencing hair thinning or loss, whether due to stress, hormonal changes, postpartum shifts or lifestyle factors.

Article content

Article content

Our Damage Repair range is designed for hair compromised by heat styling, colour, chemical treatments, UV exposure or environmental stressors. Damage is one of the most common hair concerns globally, with around 60 per cent of women reporting issues like breakage and split ends.

Article content

Article content

Q: Is there a ‘hero’ product?

Article content

A: Our hero product is the G·1 Overnight Boosting Peptide, a lightweight, non-greasy, leave on scalp serum powered by clinically proven Baicapil. It’s designed to support visibly thicker, fuller looking hair in as little as 12 weeks.

Article content

Another standout is the R·4 Intense Repair Leave-In Treatment from our Repair range. It’s a bond-building treatment that reverses hair damage and builds stronger bonds for 80 per cent less breakage after one use. It works to strengthen and soften strands while shielding them from UV damage and colour fade while improving shine and elasticity, with results that rival in-salon treatments.

Article content

Q: What is the price range?

Article content

A: From $37.

Article content

Q: And where can people learn more?

Article content

A: Typebea is available exclusively at Sephora Canada, both in-store and online.

Article content