Big Brother Season 28: Release Date, Contestants and Everything We Know

For more than two decades, Big Brother has remained one of America’s most enduring reality competitions. Over the years, the reality TV show has constantly reinvented itself, with newer twists, unpredictable plots, and memorable houseguests. 

Now, the long-running franchise is back for Season 28, promising a summer packed with strategy, blindsides, and live evictions. So, if you are eagerly awaiting its return, here is everything we know about the show so far. 

Big Brother Season 28: Release Date and Schedule 

A still from the previous seasons of the show | Credits: CBS

The latest season of Big Brother will start with a special 90-minute episode on Thursday, July 9, 2026, at 8 PM ET/PT. Moreover, on July 10, Big Brother: Unlocked, the partner series, will premiere at the same time, featuring interviews and never-before-seen footage. The premiere week will also feature a special 90-minute Sunday episode on July 12 at the usual time (via Paramount Plus). 

Here is the episode release timetable for your reference:

A total episode count has not been revealed, but fans can expect new episodes on Wednesdays, Thursdays, and Sundays at 8 PM ET/PT. However, as The Sun reported, the upcoming season is expected to be the biggest and longest ever in the show’s run, with more than 51 hours of content planned across its run this summer. 

All the Contestants of Big Brother Season 28

Julie Chen Moonves | Credits: CBS

Before we move on to the contestants, fans will be pleased to know that longtime host Julie Chen Moonves will be returning for Season 28. As for the contestants, who will be competing for a massive $750,000 prize, they have not yet been revealed.

Host Julie Chen Moonves, in a new interview with Entertainment Weekly, dismissed fan theories about rumored contestants. In an interview with PEOPLE, she also teased that fans should expect some controversial people to make their way in the house. 

The Sun also reported that as per an insider, the producers are also planning to bring back some familiar faces from previous seasons, with more surprise twists and turns, as the franchise will complete its 1,000th episode this season. The episode is rumored to be longer and will feature several surprises, including some guest appearances. 

Where to Watch Big Brother Season 28?

The new season of Big Brother will air on CBS, including the Sunday, Wednesday, and Thursday broadcasts. Episodes will stream live for Paramount+ subscribers with the premium plan. New episodes can also be streamed the next day on Paramount+ with any paid plan. 

Moreover, apart from the three episodes airing every week, the show also has a 24/7 live feed thanks to the 94 HD cameras and 113 microphones fitted around the house. The live feed will stream starting from Friday, July 10, at 9 PM ET, streaming on Paramount+.

In Canada, the show will air on Global TV. Outside the US and Canada, no worldwide distribution plan for Season 28 has been announced at this time, and fans will likely have to use a VPN to stream the show.

Big Brother Season 28 is shaping up to be another exciting installment of CBS’s long-running reality competition. Are you excited for the new season? Let us know in the comments below.

Big Brother Season 28 premieres on Thursday, July 9, 2026, on CBS.