Beauty brand Rhode pops up in Vancouver this week

1 week ago 13

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Hailey Bieber has taken her beauty brand Rhode on the road this summer.

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The Rhode Summer Station Tour will the company pop up in several international destinations, with only one Canadian stop: And it’s Vancouver.

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Rhode will be in town this week from Thursday through Sunday, July 9-12. Located at 1499 Arbutus St. at Kitsilano Beach, the beauty stand will be open from 11 a.m .to 7 p.m. daily. This will be a first pop-up for the brand in Vancouver.

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The third stop for the Rhode Summer Station Tour, B.C. joins international hotspots on the planned list of activations including Texas, California, Denmark and Italy.

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The tour was designed to celebrate the beauty brand’s summer collection, which leans heavily into all things sun kissed, and the pop-up shop will feature a selection of new and bestselling products such as the Pocket Bronze, Highlight Milk, Pocket Brush, new shades of Peptide Lip Shape, limited-edition Lip Tints, phone-lip gloss cases and terry accessories.

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Like any good tour, the Rhode road trip also features an exclusive Vancouver hoodie, only available at the local tour stop and while supplies last.

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Crowds and lineups are expected during the four-day pop-up in Kits. The kiosk teams will be handing out wristbands on a first-come first-served basis, according to the brand. The wristbands will feature a designated time to return to the kiosk and shop the selection.

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Founded in 2022, Rhode became a fast favourite among many beauty fans fuelled by big online buzz. The brand’s products launched at Sephora stores across Canada in 2025, when Bieber noted: “When I started Rhode, it was a priority to make our products accessible, meeting our community wherever and however they prefer to shop.”

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In 2025, Bieber and her brand made headlines when it was announced that Rhode had been sold for $1 billion to e.l.f. Beauty.

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