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Published Oct 15, 2024 • 1 minute read
Tech behemoth Amazon was quick to remove a promotional video after a senior executive was recorded wearing a controversial necklace that showed a Palestinian flag across a map of Israel.
Ruba Borno, a vice-president at Amazon Web Services, was filmed for the company’s upcoming AWS re:Invent conference in Las Vegas and the video was shared to social media last week, reports Jewish Insider.
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The promo was posted days after the one-year anniversary of the Hamas terrorist attacks on Israel that killed 1,200 people.
After news of the video began to circulate, some threatened to cancel their Amazon membership, while others shared screengrabs showing they terminated their account.
A company spokesperson declined to respond to a request for a comment from the outlet about the exec’s anti-Israel jewelry. The video was deleted on Monday.
However, an Amazon spokesperson confirmed in a statement to Fox Business that the video was removed and will be replaced.
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“The violence and loss of life happening every day in the Middle East is tragic, and at Amazon, our hearts and thoughts are with any person or community that’s affected,” the statement said.
“Our leadership remains in regular contact with our teams based in the region to offer our support. The video shot was not meant to be a political statement, but we’ve taken down the video and will repost a new one in the coming days.”
Borno’s LinkedIn profile, which has since been deleted, said that she was hired by AWS in November 2021, according to Fox Business. She also works as a young global leader for the World Economic Forum. Clicking on her X account also shows that it was deleted.
Borno, who is of Palestinian heritage, left Kuwait with her parents during the 1990 Gulf War. Her family eventually settled in the U.S.
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