Why one Hollywood-loved wellness brand is betting big on going small

1 week ago 19
Jennifer Aniston and Gwyneth Paltrow wearing oura rings Stars like Jennifer Aniston and Gwyneth Paltrow love their Oura rings. GC Images/Instagram/GwynethPaltrow

Proof that good things come in small packages?

Stars like Jennifer Aniston, Kim Kardashian and Gwyneth Paltrow love the Oura — a wearable, smart-jewelry wellness tracker that captures health stats, all while looking like a stylish accessory.

And now, the brand’s releasing its most streamlined, petite version yet: the Oura Ring 5, which starts shipping on June 4, though it’s already available for pre-sale orders today.

But despite the compact size, the tech is sharper than ever. Beyond tracking heart rate, blood pressure, activity, stress levels and sleep quality, the updated ring also includes plenty of new functionality.

Users can opt-in to import lab work, access cognitive studies, get GLP-1 insights, ask health guidance questions, connect with medical professionals and more.

Oura Ring 5

A woman with long dark hair wears a gold Oura Ring on her right index finger while her hand touches the side of her head.

Oh‚ and it’s not just the smartest; the Oura Ring 5 is definitely one of the prettiest, too. The slim band design comes in six metal options, from brushed silver to black to the chicest deep rose that gold anyone can wear.

Plus, the charge now lasts six to nine days, for less frequent charging.

The brand also makes an app to access all of your vitals at your fingertips. (Oura devotees say the interactive interface is surprisingly user-friendly, and that the easy-to-read health stats offer valuable insights.)

Jennifer Aniston in a black dress on a red carpet at the New York Public Library.Jennifer Aniston even wears the Oura ring while filming “The Morning Show.” GC Images

With your purchase, you’ll receive one month of membership for free. (The cost is $5.99/month or $69.99 annually thereafter.)

If you’re looking to keep tabs on your health metrics in real time rather than fumbling with clunky monitors, it might be time to test the latest high-tech (yet stunningly beautiful) wearables.


Why Trust Page Six Style Shopping

This article was written by Erica Radol, Page Six Commerce Reporter. From identifying the top anti-aging skincare secrets the stars trust to dishing on the latest fashion collabs to finding a great deal on all of the above, Erica has a knack for reporting on – and even testing – Hollywood’s bestselling fashion and beauty products. Before joining Page Six in 2025, she wrote about entertainment, lifestyle and shopping trends for Us Weekly, The Daily Beast, Entertainment Tonight, Well+Good and Hearst.


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