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Yeezy is back on the runway — and starting over, it appears.
According to Business of Fashion, Kanye West will stage his brand’s first fashion show in four years on Wednesday.
The presentation is set to take place at the brand’s new Yeezy flagship location in Los Angeles, celebrating its first brick-and-mortar store.
Titled “Yeezy Season 01,” the event seems to mark a new beginning for West and his controversial fashion company, which was first launched in 2015.
Representatives for Yeezy did not immediately return Page Six Style’s request for comment.
West’s last runway, titled “Yeezy Season 9,” was held as a surprise in October 2022, staged during Paris Fashion Week but not part of the official calendar.
It was marred in controversy as, before models including Amelia Hamlin and Naomi Campbell hit the runway, the rapper gave a speech while wearing a “White Lives Matter” T-shirt that was then presented as part of the collection.
Several fashion insiders in attendance, including Jaden Smith, walked out of the show in protest.
While sources told Page Six at the time that West was “baffled” by the backlash — and he vehemently defended the designs in an interview with Tucker Carlson — the firestorm snowballed as West spewed antisemitic comments and lost nearly all of his brand deals.
Adidas, Vogue, Balenciaga and more severed ties. West pulled the plug on his 10-year deal with Gap in September 2022 well ahead of the inflammatory show, but never recovered a retail partner after the fallout.
While diehard fans have continued to support both his designs and his music in the years since the debacle, he’s slowly attempted to make amends, and apologized for his offensive and racist rhetoric earlier this year. He linked his behavior to his bipolar diagnosis and complications from a 2002 car crash.
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