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Was the timing of Mark Carney’s feel-good “fireside chat” video released Sunday mere coincidence, landing as it did the day before concerning inflation numbers?
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Or was it a deliberate calculation to point out that Canadian fur traders were all over the northern plains before the Americans had left St. Louis, a day ahead of confirmation that consumers are now paying $2.50 for a single bloody cucumber?
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Carney’s 10-minute YouTube video was a very slick piece of communication, without necessarily appearing so.
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The prime minister positioned it as “forward guidance,” echoing his use of the technique of getting ahead of bad news when he was a bank governor. It might equally be billed as a “pre-emptive strike.”
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It has been suggested it was an effort to replicate the calm, informal tone of Franklin D. Roosevelt’s “fireside chats” or Winston Churchill’s radio address after Dunkirk (though my late father long remembered listening to “the finest hour” speech as a nine year old, and, with all due respect, I doubt anyone will recall this one 50 years after the fact).
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But it was an effective attempt to confront and calm the anxieties Canadians are experiencing because of the geopolitical turmoil taking place beyond their borders.
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Carney said he would not sugarcoat the challenges and would outline what the government is doing in response. He said he would explain “what’s working and what isn’t” — though, as befitted a brazenly partisan political broadcast, there was very little self-reflection.
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He said the U.S. has fundamentally changed its approach and “many of our former strengths based on close ties to America have become our weaknesses.”
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Businesses are holding back on investments, restrained by “the pall of uncertainty.”
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But he said the government’s plan, and a nation of “tough, decent, caring people who grow stronger in adversity,” will see us through.
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It’s hard to imagine anyone who has not already succumbed to Carney derangement syndrome watching the video and not feeling somewhat reassured that someone, somewhere, is doing something.
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Former NDP leader Tom Mulcair said the prime minister had “pulled off something quite amazing.”
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But any reassurance would probably go up in a puff of smoke on contact with Statistics Canada’s latest report on monthly average prices on selected food items. Cucumbers, milk, butter, eggs, apples, bananas, carrots, pasta and coffee cost more than ever, often much more. Celery was $1.59 last October, now it’s $4.29 a unit. A 340-gram bag of coffee would have cost you $5.36 just five years ago; now it’s $9.51, according to StatCan.
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