5 ways to avoid Taylor Swift Eras Tour ticket scams

Ticket reselling scams are on the rise as Taylor Swift's three B.C. Place concerts draw near.

Published Oct 17, 2024  •  3 minute read

Taylor Swift attends the 2024 MTV Video Music Awards at UBS Arena on September 11, 2024 in Elmont, New York. Photo by Dimitrios Kambouris /Getty Images

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Demand for tickets to one of Taylor Swift’s trio of Eras Tour dates in December at B.C. Place is driving fans to make risky purchases.

Recent data released by the Newark, New York-based event technology ticket search engine Seatpick says that Google searches for “cheap Eras Tour tickets” have soared by 170 per cent in the last month. As the company website notes “as one of the most popular musical talents on the planet, it would be fair to say that accessing Taylor Swift tickets is a tough task indeed. Every Taylor Swift concert is a sellout …”

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Seatpick lists Vancouver as the most expensive city on the tour with an average price of $6,150 across the resale market. Stubhub.ca has tickets for the Dec. 6 show starting at $2,446 each for seats in section 218, while the tour finale on Dec. 8 has the lowest number of tickets available (356 at press time). This could be because Swifties think there is a possibility of the singer making an announcement, special guest appearances and other rumours.

With prices eclipsing the cost of a full-year’s tuition at UBC, buyers want to be sure that they are getting legit tickets. Here are five things Seatpick resale expert Gilad Zilberman says to do to avoid getting scammed.

1: Purchase from a legitimate resale platform

If there isn’t a secure payment method it should raise a red flag. Avoid sellers advertising through social media platforms such as Meta, X, Instagram and others. Do not pay by direct bank transfer before seeing or receiving the product.

2: Demand current photos of the product

These should be confirmations that you can followup on. If the reseller is unwilling to provide any proof, don’t proceed.

3: Beware of extremely low prices 

Yep, the old adage holds here. if it seems to good to be true. It probably is.

4: Only purchase from sellers you trust

All tickets from secondary sites are bought at your own risk, so always do research to confirm the legitimacy of the seller. At the very least, if something suspicious appears, you have more information at your disposal before purchasing.

5: Maybe Miami?

Seatpick notes that the average price of tickets to the Oct. 20 show in Miami is $1,204. At that rate, it could be cheaper to fly south for a few days.

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Can’t make it to the show? Sign up for an annual Disney+ subscription for $159.99 and watch the Taylor Swift Eras Tour (Taylor’s Version) concert film as well as her Folklore: The Long Pond feature and other films by megastars such as Beyoncé and many more in your own home.

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