Taylor Swift files trademark to combat AI deepfakes

2 hours ago 5

Pop star Taylor Swift files a trademark for her voice and likeness in an attempt to protect herself from edited videos and photos.

Attorney Dan Schneider discusses Taylor Swift's move to trademark specific audio clips and an image from her Eras Tour, aiming to protect her brand from AI deepfakes. Schneider explains that while trademarks can protect distinctive sounds and images, the challenge lies in enforcing these against malicious AI usage. The discussion highlights the broader legal battle between artists and rapidly evolving AI technology.

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