Sydney Sweeney Highlights $2 Billion Curves While ‘Sending Nudes’

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Sydney Sweeney is laughing all the way to the bank after her Novig campaign saw the company’s valuation skyrocket to $2 billion. The actress, 29, sparked huge controversy earlier this month as she stripped down to absolutely nothing to promote the sports betting company, with many female athletes slamming her for sexualizing sports. Despite the backlash, Sydney, who has a stake in Novig, has successfully quadrupled the company’s valuation, which sat at $500 million prior to her viral campaign. Since then, the blonde has stripped down on social media to promote her SYRN lingerie brand, with the latest photos showing her in the January-founded line’s new Sending Nudes range.

Sydney Sweeney Flaunts $2 Billion Curves In SYRN Underwear

In einer Welt voller.. ihr wisst schon. 🧚‍♀️🐶
DANKE, Sydney Sweeney!
😚

(Novig-"Just Sports")™️ pic.twitter.com/czxCJoy0hD

— Rechtdenkender Ostdeutscher 🇩🇪 (@DBSFeld) September 27, 2026

Scroll for the photos. The above one comes from Sydney’s Novig ad, which showed her nude and using various pieces of sports equipment to protect her modesty.

Stripping down to pale pink undies teamed with a cropped open cardigan, Sydney leaned against kitchen countertops, planting her palms on the surface while displaying her world-famous figure.

See More Photos Below!

Sydney for SYRN ♥︎ pic.twitter.com/2dCHfBZW7X

— Sweeney Daily (@sweeneydailyx) October 4, 2026

Modeling a push-up, underwire bra with feminine lace accents, Sydney accentuated her cleavage thanks to her lingerie’s low neckline, adding pajama-style shorts with button details. Flashing her abs while drawing the eye to her toned legs, The White Lotus star sent the camera a dreamy gaze in one photo, with the other showing her staring into space.

The above repost, made on October 4, has now topped 1,000 likes. It comes from the official SYRN Instagram, where a caption read: “Dressed in Babe from head to toe. Syd wears the Meet Me Halfway Plunge Bra in color Babe.”

Unclothed Novig Campaign Sparks Outrage

Sydney Sweeney just undefeated. Novig so elite for this Ad campaign.

Cant wait for more of her x Novig 🥵 pic.twitter.com/3o8BOFfiV2

— LeBaron (@LeBaronPhil) September 9, 2026

Sydney Sweeney left virtually nothing to the imagination by dropping her Novig campaign on November 9. Posting on Instagram as fans left her 1.3 million likes, the Armani Beauty ambassador held a football, also posing with tennis nets and various other sporting items, writing “Just sports @novig.” Topping replies, one angry fan wrote: “Ah yes, nothing says ‘women in sports’ like… sexualizing a woman’s body. Revolutionary.”

“Your naked body is irrelevant in sports,” another wrote. Sydney was also criticized by female athletes, including four-time European champion Amy Hunt. She has not responded to the controversy.

Showing Her ‘Birthday Boobs’ For SYRN

Sydney Sweeney x SYRN pic.twitter.com/tVc3UGfu2B

— DAILY CELEBZ (@beautifulcelebz) August 27, 2026

Sydney Sweeney isn’t the only Hollywood face to have turned heads with her curves.

In late August, Sydney began promoting her Birthday Boobs collection, which was released on September 1. She baked her birthday cake in various lingerie looks and eventually crawled across a table to lick it, including this pale blue, frilly lingerie set. Follow us on Facebook for more celebrity news and photos!

The Sydney Sweeney Highlights $2 Billion Curves While ‘Sending Nudes’ first appeared on The Blast

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