Sarah Jessica Parker loves this viral lip plumper — and it’s up to 40% off for a few hours

Want lips like Carrie Bradshaw?

Last year, Sarah Jessica Parker shared her love of Tarte Maracuja Juicy Lip Plump on Instagram, thanking makeup artist Elaine Offers Woulard for introducing her to the viral lip plumper while quipping, “Oh, Tarte, what have you done!”

In the last hours of Prime Day — the viral lip gloss-balm hybrid is up to a whopping 40% off — clocking in at just over $16, less than a NYC lunch.

Tarte Maracuja Juicy Lip Plump

Tarte

The “Sex and The City” icon is not alone in loving the lip plumper. They’re so incredibly popular that one sells every 6 seconds, according to Tarte. The balmy texture is made with hyaluronic acid and vitamin E to moisturize and keep lips supple.

Juicy Lip Plump comes in so many shades, both shimmery (select shades are 30% off) and creamy, from sheer cherry to nude.

Penske Media via Getty Images

“I love this lip gloss/lipstick because it almost has a ‘cooling’ effect once you’ve applied it,” reads one review of the Maracuja Juicy Lip Plump, adding that it “adds an extra bit of color with a great amount of gloss and moisturizer to it.

“My lips aren’t super thick, and this does plump them up a bit, which I love,” the same person added.

Tarte Maracuja Juicy Shimmer Glass Lip Plump

Tarte

“If you’re looking for a hydrating, clean, and wearable lip product with a touch of shimmer and a gentle plump, the Tarte Maracuja Juicy Shimmer Glass Lip Plump is a great option,” wrote another shopper.

No matter which you pick, the non-sticky lippie is sure to become your summer go-to.

Why Trust Page Six Style Shopping

This article was written by Erica Radol, Page Six Commerce Reporter. From identifying the top anti-aging skincare secrets the stars trust to dishing on the latest fashion collabs to finding a great deal on all of the above, Erica has a knack for reporting on – and even testing – Hollywood’s bestselling fashion and beauty products. Before joining Page Six in 2025, she wrote about entertainment, lifestyle and shopping trends for Us Weekly, The Daily Beast, Entertainment Tonight, Well+Good and Hearst.