Meghan Markle Wears $100K In Jewels With Princess Diana Tribute To Sell $148 Chocolates

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Meghan Markle gave “quiet luxury” an expensive new meaning while promoting her latest As Ever release. The Duchess of Sussex reportedly wore more than $100,000 worth of jewelry in photographs advertising her $148 chocolate Advent calendar. Her glittering accessories included a diamond bracelet inspired by Princess Diana and a Cartier watch that actually belonged to Prince Harry’s late mother. The eye-watering jewelry total creates a striking contrast with the product Meghan was selling, particularly after critics had already complained about the calendar’s premium price.

Meghan Markle Wears More Than $100K In Jewelry

Meghan modeled a cream cashmere sweater and olive-green silk skirt while posing beside the As Ever x Compartés Advent calendar. However, the understated outfit was paired with a jewelry collection worth considerably more than the product being promoted. According to InStyle, Meghan wore a Jennifer Meyer double-dome diamond tennis necklace valued at $61,250. She accessorized the necklace with a $32,550 Logan Hollowell bracelet, $5,575 diamond earrings and a $2,875 ring. Those pieces alone bring the total to approximately $102,250. That calculation does not include the value of Meghan’s Cartier Love bracelet or the Cartier Tank Française watch previously owned by Princess Diana, both of which were also visible in the campaign. Her outfit completed the quiet-luxury aesthetic with a $695 sweater, a $250 skirt and Aquazzura ballet flats reportedly priced at $1,369.

Princess Diana Tribute Adds Royal Sparkle

Princess Diana, HRH The Princess of Wales, visits Brighton in East Sussex. She is in Brighton to speak at The British Deaf Association Centenary Congress.
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Two pieces in Meghan’s jewelry stack carried connections to Princess Diana, although only one reportedly came from the late royal’s personal collection. The gold Cartier Tank Française watch previously belonged to Diana and has become one of Meghan’s most frequently worn sentimental accessories. Meghan also wore Logan Hollowell’s diamond “Diana” bracelet. The $32,550 piece was named after and inspired by the former Princess of Wales, but it was not owned or worn by her. The distinction is important because the bracelet has sometimes been grouped with jewelry inherited from Diana. In reality, it is a modern tribute featuring more than seven carats of diamonds set in recycled 18-karat gold.

Meghan’s connection to Diana’s jewelry extends beyond the watch. Her engagement ring contains two diamonds from Diana’s collection, while Prince Harry also gave her his mother’s aquamarine ring, which she famously wore to their 2018 wedding reception. The duchess has additionally appeared in Diana’s butterfly earrings, bracelet, and other sentimental pieces over the years.

Meghan Markle Uses Quiet Luxury To Sell $148 Chocolates

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The jewelry appeared in promotional photographs for As Ever’s limited-edition chocolate Advent calendar, created in collaboration with Los Angeles chocolatier Compartés. The $148 calendar contains 24 chocolates incorporating flavors inspired by Meghan’s spreads, including strawberry, raspberry, blackberry, and orange marmalade. Other selections include dark chocolate ganache truffles and a chocolate featuring As Ever’s Flower Sprinkles. The countdown numbers were recreated from Meghan’s handwriting and applied using edible gold luster. Its navy keepsake box depicts the Montecito estate Meghan shares with Harry and their children, Prince Archie and Princess Lilibet. Palm trees, chickens and other personal details from their California life appear in the illustration.

The deeply personal design fits Meghan’s wider approach to As Ever, which markets products through her recipes, entertaining preferences and family lifestyle. Still, wearing jewelry worth more than 690 times the price of the calendar creates a visual display of luxury well beyond the product itself.

The $148 Price Has Already Drawn Criticism

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The new jewelry breakdown arrives after critics roasted the cost of Meghan’s Christmas release. As The Blast previously reported, one commenter dismissed the calendar as an “expensive cardboard box with a few chocolates thrown in.” Others calculated that its 24 chocolates cost approximately $6.17 each and questioned whether Meghan’s name, handwriting, and Montecito-inspired packaging justified the price. However, supporters argued that the calendar was never intended to compete with inexpensive supermarket offerings. It is being promoted as a collectible luxury collaboration featuring premium chocolates and a reusable keepsake box.

The Blast also reported that As Ever initially faced criticism for centering Meghan so heavily in its campaign. One critic described the brand’s promotional content as “one big long photoshoot,” while another claimed it had “zero identity” beyond its celebrity founder. Meghan’s six-figure jewelry collection has already added fuel to those complaints, with critics once again questioning whether As Ever is selling products or access to her expensive lifestyle.

Meghan Markle Keeps Princess Diana Close Through Fashion

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While the value of Meghan’s campaign accessories is bound to attract attention, wearing Diana’s watch is nothing new for the duchess. She has repeatedly incorporated the sentimental piece into outfits ranging from formal engagements to casual appearances. The watch therefore appears to function as a personal staple rather than an accessory selected exclusively to generate attention for the chocolate launch.

Diana reportedly left her personal jewelry to William and Harry with the hope that their future wives would eventually wear or use the pieces. Meghan has continued that tradition by pairing heirloom jewelry with modern designs inspired by her late mother-in-law. The result gave her latest As Ever campaign an unmistakably royal detail, even though the duchess was promoting chocolates rather than attending a palace engagement. Whether shoppers view the jewelry as an elegant tribute or a distracting display of wealth, Meghan successfully made a $148 box of chocolates look like part of a six-figure lifestyle.

The Meghan Markle Wears $100K In Jewels With Princess Diana Tribute To Sell $148 Chocolates first appeared on The Blast

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