Maura Higgins

2 days ago 51

Not everyone who makes it onto reality TV possesses an ability to achieve celebrity status, but Maura Higgins has crossed that rubicon. It all started for Higgins in 2019 with a turn on the U.K. iteration of Love Island, where she became a fan favorite for her deep Irish brogue, straight-up delivery, and cheeky sense of humor. Higgins made waves in mainstream American media after joining the Love Island USA franchise in 2023, but her star went supernova on Season 4 of Peacock’s The Traitors, where she technically placed as a runner-up but won audiences’ hearts with her aghast reaction to winner Rob Rausch's betrayal. Higgins, who has established herself as a creator through content focused on luxury fashion, beauty, and lifestyle, has a following of 4.3 million on Instagram and 1.6 million on TikTok, deals with brands like DoorDash and L'Oréal Paris, and a forthcoming spot on Season 35 of ABC’s Dancing With the Stars.

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