Kris Jenner is the face of Ferragamo’s 2026 holiday campaign

Kris Jenner is the face of fashion brand Ferragamo’s upcoming holiday campaign — Page Six Hollywood has learned — and the world’s most famous “momager” interviews other notable families as part of “The Joy of Loving” series.

Jenner is cast in the ads as a director, conducting a series of screen tests to introduce the other stars of the campaign. 

The cinematic spots feature an ensemble of “real-life families, siblings, partners and chosen families,” a source said.

The ads are also a nod to founder Salvatore Farragamo’s past as the “Shoemaker to the Stars” outfitting Hollywood clients including Marilyn Monroe, Audrey Hepburn, Judy Garland, Greta Garbo, Joan Crawford, Sophia Loren, Lauren Bacall and more.

Jenner appears in short documentary interviews and presents a series of screen tests, with subjects such as the band The Womack Sisters, “Twin Peaks” actress Joan Chen and her daughter Audrey Hui, model Paloma Elsesser and her brother Sage, the band Bar Italia with London-based stylist Ch’lita, acting coach Nancy Banks and her son Benny Buckley and Sofia Testino with her dog Syko.

Creative director Maximilian Davis told WWD of the Jenner campaign, “Ferragamo is all about family, and when I design, I am always thinking about that too: how a collection can be worn by different generations, but also how pieces you love will be held onto and passed down through them.”

The ads were directed by Clara Cullen and photographed by Ilya Lipkin, with styling by Miyako Bellizzi.