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For years, contouring has been the go-to technique for sculpting, defining and reshaping the face. But lately, makeup is taking a softer turn and blush is stealing the spotlight.
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The “more blush, less contour” approach is less about carving out cheekbones and more about bringing warmth, colour and life back to the complexion. When consulting with clients, I always say that blush is one of the most flattering steps in a makeup routine. A soft hint of colour instantly brings warmth and vitality to the complexion and helps the skin appear fresher and more radiant.
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Heavy contour can sometimes emphasize texture or make the face look more angular, while blush creates a softer more youthful-looking dimension. Cream and liquid formulas are particularly great on mature skin because they melt seamlessly into the complexion rather than sitting on top of it.
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The great thing about this trend is how easy it is to create: Apply blush across the apples of the cheeks and slightly upward toward the temples for a lifted effect, then add a touch across the bridge of the nose for that naturally sun-kissed, just-back-from-a-walk flush. Cream and liquid formulas work especially well for creating that fresh, seamless finish.
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Whether you prefer a barely-there wash of peach or a bold pop of berry, blush can instantly make a makeup look feel more youthful, expressive and alive. It less about creating a perfect chisel and more about enhancing the face with colour and personality.
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Here are a few blush shades I’m loving lately:
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