De’arra Taylor’s Instagram bio reads, “Here to inspire.” With over 10 million followers across Instagram and TikTok, Taylor—a top creator in beauty and fashion—is setting an example for fellow Gen-Z Black women who hope to pursue self-made success. The 30-year-old entrepreneur first began her content career with her ex-fiancé in 2015. After their split in 2021, Taylor’s audience rallied behind her as she built a solo YouTube channel that has amassed 1.2 million subscribers, and as she launched the buzzy eyewear brand Lorvae. Rapper JT of City Girls fame collaborated with Taylor on a collection for the brand in 2024, and in April 2026 they relaunched the collab and sold out. Taylor joined forces with the Lip Bar last December alongside other top Black beauty creators for a signature holiday makeup kit. She was nominated for Outstanding Digital Fashion/Beauty Content Creator at the 2026 NAACP Image Awards.
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